Who We Are

Built by
operators.

We didn't build Core in a vacuum. Every feature came from running warehouses, closing invoices at 11pm, and watching dashboards crash on quarter-end. We know what actually needs to work.

Our Mission.

The enterprise software industry has been selling complexity as a feature for thirty years. Multi-million dollar implementations that take eighteen months and still require consultants to generate a basic report.

Core is our answer. An AI-native operating system for businesses that treats your time as the scarcest resource. Every screen exists to remove a decision or accelerate one. Nothing more.

"Software should make you faster, not require you to slow down for it."

Operating
Principles.

Algorithms Over Instincts

Every decision in Core is traceable to a model, a dataset, or a mathematical proof. We build tools that remove the guesswork from running a business.

Radical Transparency

Our audit trail is immutable. Every change, every login, every export is recorded with field-level precision. Your data's history belongs to you.

Operational Velocity

Slow software is a tax on your business. Core is built on async-first architecture to ensure sub-400ms response times at any scale.

Global by Default

Multi-currency, multi-warehouse, multi-tenant from day one. We built for the way modern businesses actually operate — across borders.

2022

Founded

48+

Enterprise Clients

$2.1B

Assets Managed

99.97%

Uptime SLA

The
Team.

Six people who've seen the worst of legacy ERP and decided to build the alternative.

YF

Yusuf Faisal

Founder & CEO

Previously led engineering at two Fortune 500 logistics firms. Obsessed with turning operational complexity into mathematical clarity.

SH

Sara Al-Hassan

Chief Technology Officer

10 years building ML infrastructure at scale. Architect of the Core predictive engine and real-time anomaly detection systems.

DK

David Kim

Head of Product

Former SAP and Oracle implementation lead. Turned that institutional knowledge into a framework for building ERP that people actually want to use.

EP

Elena Petrov

Head of AI Research

PhD in Applied Mathematics (ETH Zürich). Developed the ARIMA demand forecasting models and the price-elasticity optimization engine.

AR

Ahmad Al-Rashid

Head of Operations

Built and scaled supply chain systems across GCC markets. Brings real-world procurement and logistics intelligence to the platform.

EW

Emma Wilson

Head of Customer Success

Helped 40+ enterprises migrate off legacy ERP. Ensures every deployment goes from signed contract to operational in under 30 days.

Talk to
the Team.